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Better Business Cases™ Foundation

Successful business transformation initiatives rely on compelling and feasible business justifications for stakeholders. The Better Business Cases™ (BBC) framework provides a standardised and adaptable decision-making approach suitable for all projects and programs. Participants gain insights into crafting and evaluating cases that align with achievable outcomes, delineate responsibilities, and align with business objectives. Upon completion of the training, participants will be well-equipped to successfully take and pass the Better Business Cases (BBC) Foundation certification exam.

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Duration: 16+ hours
Self-paced eLearning
Fully Accredited

Course Overview

  • Exam voucher included
  • Course duration: 16+ hours
  • Access Period: 6 months
  • Tutor support
  • Quizzes and exam practice
  • Works on mobile devices
  • Provider: GEL
  • Accredited by: APMG International

The course covers the complete Better Business Cases Foundation syllabus and includes everything you need to pass the Better Business Cases Foundation exam.

However, it doesn’t include a copy of the Better Business Cases Foundation Core Manual. This can be purchased from the APMG Bookstore.

Why take this course?

  • This training program delves into the Five Case Model, endorsed by HM Treasury, the Welsh Government, the UK Office of Governance Commerce, and numerous public sector entities
  • BBC serves as a versatile business case structure applicable across all industries and sectors
  • BBC training holds significant value for project/program managers, team members crafting business cases, and decision-makers assessing them
  • The BBC framework provides established methodologies and top-notch strategies for formulating, showcasing, evaluating, and scrutinising business cases and expenditure proposals
  • The proficient Good e-Learning support team is equipped to address queries related to course content
  • Benefit from FREE exam vouchers offered by Good e-Learning with this course (Terms and Conditions apply)
  • This Better Business Cases™ Foundation course is accredited by APMG International.

The courses on this page are offered by GEL, an Accredited Training Organisation of The APMG Group Ltd.

The APMG International Better Business Cases and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved.


What will you learn?

  • Mastering the application of the Five Case Model (utilised by HM Treasury and the UK Office of Government Commerce) for expenditure proposals
  • Understanding the significance and purpose of business cases, including their necessity, and the individuals accountable for creating and responding to them
  • The developmental stages of a standard business case
  • Exploring the interconnection among the ‘Five Cases’ (Strategic Case, Economic Case, Commercial Case, Financial Case, and Management Case)
  • Crafting compelling spending proposals and business cases to garner support and accurately define project scopes
  • Comprehensive preparation for acing the official Better Business Cases (BBC) Foundation exam
Welcome to Better Business Cases Foundation

Learning Objectives

This section presents the key highlights of the program, including its goals, structure, and study schedule.

Participants will access a syllabus, diagram collection, glossary, supplementary reading materials, and documents with links to download crucial publications related to the BBC framework.

Lastly, the module covers various commonly asked questions about Better Business Cases.

Module 1: Key Concepts and Overview

Learning Objectives

This section delves into project characteristics and various program categories. Participants gain insights into how programs and projects integrate with an organisation’s broader strategic planning.

Moreover, they understand the significance of well-crafted business cases and the role of assurance.

Lastly, the module offers a summary of the ‘Five Case Model’ and the process of developing a business case.

Module 2: Developing the Strategic Case

Learning Objectives

This section examines the process of creating the ‘Strategic Case’. Participants understand the steps needed to complete the initial two stages in the development framework:

  • Step 1 – Defining the strategic context
  • Step 2 – Justifying the need for change
Module 3: Developing the Economic Case

Learning Objectives

This section provides instructions on the initial phases of creating an economic case. This constitutes Step 3 of the development framework, emphasising the examination of the favoured course of action.

Furthermore, the module elaborates on the process of reaching a consensus on ‘Critical Success Factors (CSFs)’, identifying options from a long list, and proposing the optimal path forward.

Module 4: Planning the Scheme and Preparing the Outline Business Case (OBC)

Learning Objectives

This section delves into the latter phase of creating an economic case. This constitutes Step 4 of the development framework, focusing on establishing Value For Money (VFM).

The section elucidates the necessary steps, such as reviewing and validating the shortlist and conducting economic evaluations for all shortlisted options.

Lastly, the section outlines the process of conducting benefits assessments, risk evaluations, sensitivity analyses, and choosing the most favourable option.

Module 5: Review: Modules 1-4

Learning Objectives

This interactive module is crafted to assist learners in assessing their understanding of the concepts and terminology discussed in modules one to four.

Module 6: Developing the Commercial Case

This section explores the process of crafting the ‘Commercial Case’. This stage corresponds to Step 5 of the development framework.

Furthermore, the section discusses the methods for identifying the appropriate procurement strategy and service streams, as well as the necessary deliverables.

Lastly, the section outlines the steps involved in defining risk allocation and payment structures, as well as assessing contractual matters and accounting procedures.

Module 7: Developing the Financial Case

Learning Objectives

This section delves into the creation of a ‘Financial Case’, a crucial component of Step 6 in the development framework.

The focus of this section is on the necessary steps to develop financial models and evaluations.

Module 8: Developing the Management Case

Learning Objectives

This section explores the process of creating a ‘Management Case’, an integral part of Step 7 within the development framework.

The section elaborates on effective strategies for organizing project/program management, change management, risk management, benefits realisation, and post-project/program assessments.

Module 9: Procuring the Proposal and Preparing the Full Business Case (FBC)

Learning Objectives

This section focuses on Steps 8 to 10 within the development framework, leading to the finalization of the ‘Full Business Case (FBC)’.

The section examines the steps involved in securing value for money solutions, negotiating contracts, and ensuring successful project delivery.

Module 10: Review: Modules 6-9

Learning Objectives

This module assists students in reinforcing their comprehension of the concepts and terminology discussed in modules six to nine.

Module 11: Practice Exams

Learning Objectives

This section includes two practice tests. The initial one is offered by APMG, while the second one was created by Good e-Learning.

Wrap-Up

Learning Objectives

This section concludes the course and provides an overview of the following steps for participants.


Exam Information

This online BBC course is tailored to thoroughly equip individuals for success in the Better Business Cases (BBC) Foundation certification exam. This encompasses offering authorised practice exams to assist learners in self-assessment and familiarising themselves with exam settings.

The course provides simulated exams to aid students in readiness for the actual assessment, along with complimentary exam vouchers. (Terms and conditions apply)

Before scheduling your exam, it is advisable to ensure that your device meets the technical prerequisites. For further details and guidance, please refer to the APMG International website.

Requests for exam vouchers are typically processed within 2 working days, but please allow up to 5 days. Students are required to request their exam voucher within the course access period, which commences from the date of purchase.

Better Business Cases Foundation exam:

  • This exam comprises 50 multiple-choice questions
  • Candidates have 40 minutes to finish the exam
  • The exam is a closed-book exam.
  • To pass, candidates need to achieve a minimum score of 50%: at least 25 out of 50 questions must be answered correctly

Digital Credentials:

After passing the exam, you’ll earn the Better Business Cases Foundation Badge, which you can proudly display on your LinkedIn profile to showcase your achievement and expertise.
What is BBC?

The ‘Better Business Cases (BBC)’ framework focuses on developing, evaluating, and analysing business propositions. Its aim is to establish a uniform approach for evaluating business worth, enabling companies to make well-informed strategic choices. BBC resources and optimal techniques are applicable to team members, supervisors, and senior executives.

How can BBC benefit businesses?

It sets forth uniform methodologies for formulating comprehensive business cases, benefiting project and program teams along with decision-makers. It equips participants with a precise grasp of the principles behind the Five Case Model and its practical application. Learners delve into various business case scenarios, identifying the accountable parties and the timing of their necessity, while also gaining insight into the developmental stages of a business case, which holds significant and transferable value. Additionally, the framework addresses expenditure proposals, aiding candidates in comprehending the proper scoping and evaluation of funding and backing for an endeavour.

What do I need to study BBC?

No prior requirements are necessary to enrol in our certified BBC Foundation course or to sit for the exam. Successful completion of the BBC Foundation exam is a prerequisite for attempting the BBC Practitioner exam.

Who can benefit from studying BBC?

Program Directors, Senior Responsible Owners (SROs), and other Executives accountable for the successful delivery of programs and projects. Team members, managers, and expert consultants responsible for executing business cases. Additionally, any personnel engaged in evaluating and examining investment propositions.

What do I need to know about the BBC exams?

The BBC Foundation examination comprises 50 multiple-choice questions and lasts for 40 minutes. To pass, candidates need to achieve a minimum of 25 marks (50%).

On the other hand, the BBC Practitioner exam includes four questions, each valued at 20 marks, with a duration of 2 1/2 hours. To pass this exam, candidates must secure at least 40 marks (50%).

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